Summary of brief requirements:
• Statement of Intent (approx. 500 words).1
• Lifestyle magazine covers and
contents pages: Two or three pages for each of the first two editions (based on
choice of single or double page spread).
• Magazine distribution method: Content
must be suitable for retail distribution.
• Number of webpages: One homepage and
one linked page.
• Cross-media production target audience: A primarily
16–25-year-old middle market aspirational audience. There must be a clear sense
of branding across the two elements of the cross-media production. Production
detail that must be included.
The production of the magazine covers and contents pages must include (as a
minimum):
• At least four different main images using original photography across the
magazine covers and contents pages.
• Editing of magazine covers and contents
pages (including photos, text, graphics, typography and layout). • Written text
including elements such as the masthead, main coverline, selling lines,
headlines, captions, subtitles and copy.
• Barcode, date, edition and price
information on each front cover.
• A different use of mise-en-scène for each
cover.
• Representation of at least two different social groups (e.g. as defined
by age, gender, race and ethnicity, sexuality).
• A call to action pointing
readers to the online website.
The production of the webpages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A
minimum of two original images (with at least one different original image on
each of the two pages). These images must be different from those produced for
the magazine.
• Appropriate conventions of website design, including an original
title and logo and a menu bar.
• Text introducing the main features of the
magazine.
• Working links from the homepage to the other page.
• A range of
appropriate media language techniques (typography, images, fonts, backgrounds,
logos etc.) as appropriate to the purpose of the website.
No comments:
Post a Comment