05 AUDIENCE PRODUCTION

I will be conducting audience research to make sure that I am aware and prepared for the different elements I will need to add to my magazine in order for it to attract consumers and please my target audience. I have chosen a focus Group: 6 x Females (ages: 16,18,20,22,25) and 3 x Males (ages: 17,19,24)

I have chosen more females than males as my magazine will be a more prominently female targeted magazine however also include elements to cater to any gender. All members of the focus group identify as readers of lifestyle magazines and would consider themselves aspirational.