You work for an independent media production company. You have been given the
task of producing one front cover and the contents page(s) of the first two
editions of a new lifestyle magazine that is being launched by Hearst and two
pages for the working website for the magazine. Contents pages can be either
single or double page spread. The webpages must promote the new magazine to its
target audience and enable fans to interact with the content.
Summary of brief requirements:
• Statement of Intent (approx. 500 words).1
• Lifestyle magazine covers and
contents pages: Two or three pages for each of the first two editions (based on
choice of single or double page spread).
• Magazine distribution method: Content
must be suitable for retail distribution.
• Number of webpages: One homepage and
one linked page.
• Cross-media production target audience: A primarily
16–25-year-old middle market aspirational audience. There must be a clear sense
of branding across the two elements of the cross-media production. Production
detail that must be included.
The production of the magazine covers and contents pages must include (as a
minimum):
• At least four different main images using original photography across the
magazine covers and contents pages.
• Editing of magazine covers and contents
pages (including photos, text, graphics, typography and layout). • Written text
including elements such as the masthead, main coverline, selling lines,
headlines, captions, subtitles and copy.
• Barcode, date, edition and price
information on each front cover.
• A different use of mise-en-scène for each
cover.
• Representation of at least two different social groups (e.g. as defined
by age, gender, race and ethnicity, sexuality).
• A call to action pointing
readers to the online website.
The production of the webpages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A
minimum of two original images (with at least one different original image on
each of the two pages). These images must be different from those produced for
the magazine.
• Appropriate conventions of website design, including an original
title and logo and a menu bar.
• Text introducing the main features of the
magazine.
• Working links from the homepage to the other page.
• A range of
appropriate media language techniques (typography, images, fonts, backgrounds,
logos etc.) as appropriate to the purpose of the website.