Tuesday, 5 October 2021

10 PRACTICE TASKS

PRACTICE TASK 01: Researching codes and conventions of music videos. 

COUNTRY MUSIC VIDEOS CODES & CONVENTIONS

    

EXAMPLES OF MUSIC VIDEOS - 




PRACTICE TASK 02 - HOW TO WRITE A STORYBOARD/ SHOOTING SCRIPT



1 - 

2 - 

3 - 

EVALUATION: 

Story board number 3 is going to be the best option for me. 








09 WEBSITE

Website Home Page -  https://colquhounvarimedia.wixsite.com/my-site

Hyper link page - https://colquhounvarimedia.wixsite.com/my-site/shop

Click DIY in the tool bar to get to the hyperlink page. Click Home to get back to original home page. 

Audio visual element is located at the top of the home page. 

08 PRODUCTION


Front covers - 









Contents Pages - 



















07 PLANNING WEBSITE

06 PLANNING PRODUCTION

                               
Mock up front covers - 

 




05 AUDIENCE PRODUCTION

I will be conducting audience research to make sure that I am aware and prepared for the different elements I will need to add to my magazine in order for it to attract consumers and please my target audience. I have chosen a focus Group: 6 x Females (ages: 16,18,20,22,25) and 3 x Males (ages: 17,19,24)
I have chosen more females than males as my magazine will be a more prominently female targeted magazine however also include elements to cater to any gender. All members of the focus group identify as readers of lifestyle magazines and would consider themselves aspirational.


04 C AND C WEBSITE

03 C AND C PRODUCTION

02 STATEMENT OF INTENT

Brief 3: Magazines and online 

How do you intend to use the four areas of media theoretical framework to communicate meaning and meet the requirements of your chosen brief? 

My brief is to produce a lifestyle magazine targeted towards 16-25 year olds. Lifestyle magazines for young adults do not seem to exist currently so many of the conventions I have researched will be modified to remain relevant to people of that age group. My research shows that lifestyle magazines are usually aimed at the target demographic of young females featuring some of the following conventions: 

- Representation of strong, independent women
- Mise en scene (colourful and feminine hair and make up, aspirational for young females, heroin, sexy, powerful, can do it all)
- Colourful lighting, not dark or aggressive image, very warm and welcoming poses with gentle expressions
- Cover/ sell lines - longer lines, less punchy, playful and soft language 
- Price between £5-£6, like many lifestyle magazines

My magazine will include topics such as, mental health, sexual orientation as well as references to technology and social media. By embracing these topics in my magazine it will engage massively with younger readers. My magazine is aimed at a majority female audience as it will feature representations of young females the age of 16-25 years old which will attract my target audience and will have a topic of female empowerment and acceptance. However, through the representation of male models it will naturally appeal to a small male audience as well and include conversations on the LGBTQ+ community when talking about acceptance. The price of my magazine will be £3.50 as I know that this age group has a smaller budget to spend and I want everyone in my target demographic to be able to access the magazine. 

My brief is to produce a lifestyle magazine website targeted towards 16- 25 year olds. Online magazines are more targeted to older audiences as they also view the news and other media websites on their phones. I will make my website appeal to my target audience by including an audio visual video if 'What's in my bag?' with a celebrity as well as links on my magazine that will direct my audience towards the website magazine. Through research I have found that lifestyle magazines mainly target a female audience featuring some of the following conventions:

-Celebrity orientated, celebrity models and news
-Majority female dominated images 
-Mise en scene - colourful and bright 
-Political opinions and news events, DIY, cooking and cocktails

My online magazine will feature representations of men and woman, with dominantly female models. I will include the topics mental health, apartment essentials, cooking, celebrity news, fashion and a video of a celebrity talking about their day to day necessities. 

How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? 

To encourage my audience to refer to my magazines website after reading the magazine is by having links directing my audience towards the website to view exclusive interviews with a celebrity or an aspirational figure in more depth. My magazine will easily accessible in online or physical form as many readers prefer viewing magazines online. My magazine and magazine website will both have the option of being able to subscribe and get more exclusive detail which will be featured on the cover of my magazine. The same adverts will be featured on both contents and website to increase convergence and generate revenue across both platforms. 

01 COURSEWORK BRIEF

You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new lifestyle magazine that is being launched by Hearst and two pages for the working website for the magazine. Contents pages can be either single or double page spread. The webpages must promote the new magazine to its target audience and enable fans to interact with the content. 

Summary of brief requirements: 
• Statement of Intent (approx. 500 words).1 
• Lifestyle magazine covers and contents pages: Two or three pages for each of the first two editions (based on choice of single or double page spread). 
• Magazine distribution method: Content must be suitable for retail distribution. 
• Number of webpages: One homepage and one linked page. 
• Cross-media production target audience: A primarily 16–25-year-old middle market aspirational audience. There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included. 

The production of the magazine covers and contents pages must include (as a minimum):
• At least four different main images using original photography across the magazine covers and contents pages. 
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout). • Written text including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover. 
• A different use of mise-en-scène for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality). 
• A call to action pointing readers to the online website.

The production of the webpages must include (as a minimum): 
• Original audio or audio-visual content appropriate to the online website. 
• A minimum of two original images (with at least one different original image on each of the two pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu bar. 
• Text introducing the main features of the magazine. 
• Working links from the homepage to the other page. 
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc.) as appropriate to the purpose of the website.

PRACTICE TASK 11: PRINT ADVERTISING